New Limited Edition Tabasco® Bottle Commemorates the “Big Easy”
A Portion of Proceeds to Benefit Hunger Relief Through Taste of the NFL
AVERY ISLAND, LA – Just in time for the big game in New Orleans, McIlhenny Company announces the release of a limited edition 5-ounce bottle of Tabasco® brand Original Red Sauce. The football-themed bottle is designed with purple, green and gold accents, capturing the spirit of the “Big Easy.”
McIlhenny Company is proud to support Taste of the NFL to help address the needs of the hungry and homeless in America. Through the sale of this limited edition bottle, a portion of the proceeds will be donated to the organization to help feed families who turn to their local food banks for assistance.
“We are excited to celebrate this monumental year for New Orleans with this limited edition offering,” said Paul McIlhenny, CEO and Chairman of McIlhenny Company, maker of Tabasco brand products. “As a company whose sauce has long been used on tailgating foods throughout the football season, we are proud to support an organization working to end hunger in America.”
The limited edition bottle will be available at www.TABASCO.com beginning in January 2013 at a cost of $9.50 per bottle.
About McIlhenny Company
McIlhenny Company produces TABASCO® brand products, which are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. The 144-year-old company makes a line of pepper sauces, including its world-famous Tabasco brand Original Red Sauce, Green Jalapeño Pepper Sauce, Chipotle Pepper Sauce, SWEET & Spicy Pepper Sauce, Habanero Sauce, Garlic Pepper Sauce and the newest
addition, Buffalo Style Hot Sauce.
About Taste of the NFL
The Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. The Minneapolis-based organization conducts national and local fundraising events throughout the year to raise money to combat hunger issues facing millions of Americans. To date, Taste of the NFL has raised more than $14 million for this critically important cause and is looking forward to
its 2013 event on the eve of Super Bowl XLVII in New Orleans.
For more information, visit www.TasteoftheNFL.com.